
We produce footwear for luxury brands with excellent craftsmanship, blending artisanal tradition and innovation through continuous investment.
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Discover the values that guide every our step.
At the heart of our company lies the soul of Italian craftsmanship, a relentless commitment to excellence and quality.

DEDICATION
Our team is structured to provide our clients with maximum support in a short time during the prototyping, sampling, and industrialization phases.

ELASTICITY
Over the years, we have adapted to market trends, which has allowed us to become extremely flexible in terms of the types of products we manufacture and the related processes.
MANAGEMENT IMPROVEMENT
In collaboration with our IT partners, we have developed a fully digitized assembly line capable of providing real-time data on productivity, production times, and operator performance.

ABSOLUTE QUALITY
The goal of continuous improvement has driven us to develop a gate-based quality control system that helps us monitor quality standards for both semi-finished and finished products.

Artisanal tradition and continuous improvement: a long-standing history built on professionalism and outstanding products.
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1989
Giovanni De Simone founded the Dema shoe factory.
It began as a family-run company producing tubular moccasins and drivers under its own brand, serving the domestic market.
1994
The internationalization process begins, reaching its peak in 2001 when the company expands into new international markets.
2008
The first collaboration with a luxury brand begins.
The production for this brand continues to focus on moccasins and drivers.
2014
Dema gains recognition for its sneaker production.
In the same year, collaborations with other major luxury brands begin.
2021
From the need to streamline and further internalize production processes, the Alinea upper factory was born, owned by Dema.

2023
Dema becomes part of the HModa Group.
SINCE 2021
Alinea, Dema’s partner upper manufacturer, is a place where tradition and quality meet innovation in footwear production.
The company specializes in the stitching process for sneakers and casual shoes such as loafers, ankle boots, and sandals.
Alinea also carries out the following processes in-house: cutting, upper preparation, edge smoothing and dyeing, stitching, hand threading, and quality control.


